Franchise opportunities

Our network 

With humble beginnings around a kitchen table in the UK in Yorkshire, we never imagined that we'd grow into the franchise business that we are today. Since we began in 2002, we've grown incredibly quickly. We now have 4 franchises in the Ireland, teaching over 5,855 customers across the country in over 50 pools every week. It's big stuff, but our model is all run by family-owned businesses, each of which is strongly rooted in their local communities.  

The benefit of franchising 

As a franchise owner, you'll benefit from our ongoing support, expertise and brand, all the while having the independence of being a business owner. We are the best in the industry and so you can feel confident that your business will thrive. We believe strongly in ethical franchising and are full members of the British Franchise Association. 

We're now a major international business. And we're growing all the time. 

We have successful franchises in the UK, Canada, China, Germany, The Netherlands and New Zealand - to name a few! We have a business model that works, wherever you are, so if you're keen to explore an overseas opportunity, we'd love to hear from you. 

Being a franchisee is one of the most worthwhile things you'll ever do…

The assessment criteria   

It's a pretty intense process. There are 6 steps in total, starting with a questionnaire and immersive day with our teams at Head Office. From there, you'll go onto business planning, training and roll out.  


The real deal 

Once all that's done, you'll be fully submerged in the business, starting with aquatics training. This takes around a month but we'll make sure that you know everything you need to about teaching little ones to swim. You'll then get cracking on administrative and business training. Together, we'll make sure that you're ready to take on the challenge and continuously support you on your journey as franchise owner.  

BFA Award and membership

We're proud to be members of the British Franchise Association, the voice of ethical franchising in the UK. In 2016, we won the award of Franchisor of the year. Find out more.

Think you've got what it takes? Get in touch with our team now and we'll send you an initial questionnaire to get the process started.