Our package

You'll want for nothing!

Water Babies franchisees enjoy all the advantages of a wide package of support, from the obvious (such as training in our swim programmes) to all the other aspects of running your own business, including insurance, data protection, business planning, financial management and bespoke products.

Specialist baby-swimming training
Water Babies teachers are the best baby-swimming teachers in the world, and the only ones who can obtain a nationally recognised dipoloma in the subject!

Fully comprehensive Water Babies business training
We'll train you in all aspects of running your own Water Babies business covering areas such as administration, computing, tax, VAT and customer service.

The benefits of a well-established, high value brand - EU trademark included
We own all of the associated names and rights connected to Water Babies, including the European trademark. Ours is one of the best known brands within the Irish and UK swimming industry.

A five year license to operate a Water Babies franchise
With the option to renew at the end of the period at no additional cost.

Client Management System (we call it Nemo!)
This bespoke system is the principal tool through which all aspects of a Water Babies business is run, be it booking classes, managing the waiting list, processing photo orders or taking payments.

Collateral Management System (aka Babygrow!)
The portal through which all our branded material - leaflets, stationery, banners, adverts etc - is personalised and ordered. Straight to your door, at the touch of a button.

Our internal communications tool, and the network 'Facebook', where you'll find all our current news, training & skills videos, business updates and operations manual, along with other key pieces of information.

Operations Manual
Written entirely in-house, accessed online and recognised as one of the most thorough in the industry, this is our 'bible' and covers every aspect of running a Water Babies franchise.

A professionally mapped territory in which to run your business
Territories are defined by post codes, ensuring both equitable divisions between areas and viable markets for all.

Full business support
Arguably the most supportive franchise support system in Ireland and the UK with a head office team to franchise ratio of 2:1, covering 12 specialist business areas.

Finance relationship service
Fully services all finance functions, including the creation of annual business plans, invoice processing, bank reconciliation, cash management and, most importantly, financial strategic management.

Marketing & PR
Our in-house marketing and pr teams provide a fully integrated service, ensuring the right blend of national consistency with local individuality. From developing national strategy to helping franchisees with their local strategy, building strategic national partnerships and strong social media activity - we've got it covered!

A fully comprehensive start-up kit
Or 2 large car loads of stuff, as we like to call it! Everything you need to start your business - leaflets, teacher tops, pool equipment, photo products ... it's a looooong list!

Our own range of bespoke products covering swimwear, pool equipment, clothing and more can all be ordered at the click of a button.

Guaranteed access to our in-house professional photography unit
Get ready to meet Digi, our very own photo Otter! There's a photo shoot at the end of every term which is managed through our highly skilled in-house team of support staff, dipographers and photographers who together take over 100,000 photos a year. Ker-splosh, ker-lick!

So if you're primarily motivated by the desire to teach babies to swim and think a Water Babies franchise might be for you, then please email us or call +44 1404 548 348.