The franchising model has helped us to grow the Water Babies brand into the success it is today. It's also enabled over 100 people across Ireland and the UK not only to start their own business but to employ other people and to live the lifestyle they’ve longed for! They've all the autonomy and excitement of running their own businesses, backed up by the business support of our head office and the mutual support of the rest of the franchise network.
Our franchisees operate across over 50 territories across Ireland and the UK, with these territories tending to cover local catchments of around 500,000 people. Only the best is good enough for our Water Babies, so becoming a franchisee with us is a rigorous process - and running a franchise is hard work! But in return, they benefit from a ready-made and highly professional brand with an excellent reputation and great opportunities for success.
The Water Babies network is like a big family: franchisees talk to each other and our head office almost daily. There's a real sense of camaraderie, with everyone helping each other out for the greater good. And there’s a huge amount of professional experience to draw on, ranging from graphic design to health & safety, surveying, medicine, HR, marketing and IT.
We make it easy for our franchisees to be successful because we offer such great support with practical help and guidance on a range of topics from HR and IT to marketing, tax & VAT, operations, training and equipment.
There are two ways to acquire a Water Babies franchise - either purchase a brand new (empty) territory, or take over an ongoing business. Because we've had such enormous success in rollling out Water Babies across Ireland and the UK, it means that there are very few new territories left to buy. However, from time to time ongoing businesses do become available. And because all the hard work of establishing the business has already been done, these are extremely popular and don't hang around for long!